Blog - Atum Financial Services Inc

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Tax Season Is Here!


Welcome to another tax season! Please click on the link below for CRA updates on the 2021 tax season. 


CRA 2021 Tax Updates


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CEBA Loan Extension


The federal government has extended the deadline for the repayment of the Canada Emergency Business Account.


The interest-free loan was set to expire on December 31st of this year has now been extended until December 31st, 2023.


Small businesses and not-for-profits could apply for the CEBA program from April 9th, 2020, to June 30th, 2021, to get an interest-free loan of up to $60,000.


The government has also announced that if the balance on the loan is paid on or before December 31st, 2023, that it would result in loan forgiveness of up to $20,000 or 33%. Also announced was the interest rate of 5% per year for all outstanding loan balances. The outstanding loans would become two-year loans starting on January 1st, 2024 and ending on December 31st, 2025.


Those who qualified for partial forgiveness for CEBA-equivalent lending through the recovery fund and regional relief have also been extended until December 31st, 2023.


The CEBA loan has helped over 898,000 businesses during the COVID-19 pandemic with over $49 billion spent.

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atum ZERO from Matt Manteiga skydefinition on Vimeo.


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Business marketing is essential and with technology it doesn't have to be hard or expensive.

But consistent effort must be made by your team in order to market effectively both from a cost and performance perspective.

One of the easiest and effective promotional tools that can be utilized it called organic marketing or growth.

Using social media to engage in real conversations will ultimately help your business succeed. When people respond to your comments enough times, they will begin to see your posts in their news feed.

This organic social strategy is key to growing your business effectively without spending a dime on ads.

Another effective strategy is blog writing and video. Both of these strategies allow you to express creative ideas and information regarding your expertise.

It's important not to come across as if you are pushing an agenda or advertising, but rather giving people important information or opinions. You can then earn the right to advertise when you have developed trust with your audience.

One other effective way to promote your business is by promoting other businesses in which you like or respect. This symbiotic approach will not only win the hearts of these businesses, but you would be surprised how many reciprocate the action.

Business promotion can be easy but takes consistency. Make social media social, and you will see the rewards come back to your business.

Reach out to anyone on our team if you have any questions about business marketing and promotion.

We will be happy to help.

#marketing #socialmedia #video #branding #advertising #marketingstrategy 


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